market research | spirit items | customers
 
  Traditional advertising has become less effective as newspaper subscriptions continue to decline, commercial free subscription radio is on the rise along with digital video recording devices for television allowing users to skip commercials. On the internet, pop-up blockers and spam filters are protecting users from viewing commercial marketing while online and roadside billboards are cost prohibitive and unavailable in certain geographic regions. Direct mail is also expensive, especially when targeting a specific market segment and has no shelf life.
  • Advertising on promotional products is tangible and long-lasting

  • Advertising impact is easily measured

  • The message has a higher perceived value

  • Ads on promotional products complements targeted marketing

  • Strategically supports other advertising media

  • The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser

  • New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who only receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.

  • Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied.

Source - PPAI
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