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Students are encouraged to spend with businesses that support the junior high school

Targeted marketing on promotional products is openly perceived by many as supporting the high school rather than advertising

The products are useful to and appreciated by the recipients who retain, use and many times keep the items as junior high school memorabilia

16oz CupsAdvertising on promotional products is seen not only by the students but also by parents, alumni, and faculty who are more likely to patronize a business that supports the school

Regional and national businesses and brands can build local acceptance by demonstrating support for community junior high school teams

Because most products are sold in fundraising events at the schools (which keep 100% of all money generated from the sale of the items), businesses that support the program are actively addressing school budget challenges, particularly those affecting athletics and other extracurricular activities

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